Trust & Safety

How We Protect Your Guests and Your Reputation

Straight answers to the questions you should be asking before putting AI in front of your clients.

Will this make us look cheap or impersonal?

Short answer: No. That's the opposite of what this does.

The agent speaks in your voice, not generic chatbot language. You approve the tone and responses before anything goes live. It introduces itself honestly—guests know they're getting instant help, with humans available for anything complex.

The goal is to make your service feel more attentive, not less.

What we don't do:

  • No fake "typing" animations pretending to be human
  • No deceptive "Hi, I'm Sarah!" personas
  • No responses that feel like a call center script

What if it says something wrong?

Short answer: It only says what you've approved.

The agent draws answers from your policies, FAQs, and approved content only. It does not invent information or "hallucinate" details about your properties, pricing, or availability.

If it doesn't know the answer, it says so clearly and offers to connect the guest with your team. You review and approve all response templates before launch.

Built-in safeguards:

  • No guessing about availability or pricing
  • No making promises on your behalf
  • No answering questions outside its approved scope

When does a human take over?

Short answer: Whenever judgment, emotion, or complexity is involved.

The agent escalates to your team when:

  • A guest is upset, frustrated, or anxious
  • The question involves complaints or service recovery
  • Booking changes, cancellations, or financial matters arise
  • Medical, safety, or emergency concerns come up
  • Anything falls outside pre-approved topics

You control the escalation rules. You decide what gets handed off and how quickly.

What happens to guest data?

Short answer: We don't sell it, share it, or use it to train public AI models.

  • Guest conversations are used only to provide the service you've requested
  • Data is encrypted in transit and at rest
  • We do not share guest information with third parties
  • We do not use your guest data to train models for other customers
  • You can request data deletion at any time

Compliance note: Our infrastructure is designed with GDPR principles in mind. We can provide a Data Processing Agreement (DPA) for operators who require one.

Can we turn it off if something goes wrong?

Short answer: Yes. Instantly.

You retain full control:

  • Pause the agent at any time with one click
  • Adjust what it's allowed to answer
  • Review conversation logs to see exactly what was said
  • Expand or limit scope as you learn what works

No lock-in. If it's not right for you, you stop. No penalty, no awkward exit process.

Will guests know they're talking to AI?

Short answer: Yes, and that's a good thing.

Why transparency works:

  • Guests appreciate instant help, even if it's AI-assisted
  • Honesty builds trust; deception destroys it
  • The agent clearly offers human escalation when needed
  • Most guests don't care who answers—they care that someone does, quickly

"Hi! I can help with common questions about your booking, arrival, and what to expect. For anything else, I'll connect you with the team."

How do you prevent reputational damage?

Short answer: By designing for caution, not cleverness.

Our approach:

  • The agent is trained to be helpful, not impressive
  • It doesn't try to handle things it shouldn't
  • Conservative by default: when in doubt, escalate
  • No sarcasm, no humor unless you specifically want it, no personality that could misfire

The goal: Your guests feel looked after. Your brand feels premium. Nothing weird happens.

What if our needs are unusual?

Short answer: We'll talk through it.

Every hospitality business has quirks—seasonal patterns, VIP handling, specific policies, multi-property complexity. The pilot process exists to surface these and configure the agent appropriately.

If something doesn't fit, we'll tell you honestly rather than force a bad solution.

Our Commitments

ConcernOur Commitment
Brand voiceYou approve all responses before launch
AccuracyNo hallucination—only answers from approved content
Human oversightClear escalation rules you control
Data privacyNo selling, no sharing, no training on your data
TransparencyGuests know it's AI-assisted
ControlPause, adjust, or stop anytime
ReputationConservative design—helpful, not clever

Still have questions?

We'd rather answer them now than have you worry later.

This page exists because we think you should be skeptical. AI in guest communication is a real decision with real stakes. We'd rather earn your trust slowly than lose it quickly.